The Big Issue Class Presentation

Component 1 Section B

Exam OCR

Corinne Bailey Rae Exam Practise

LIST A : CORINNE BAILEY RAE- STOP WHERE YOU ARE
LIST B : DAVID GUETTA - TITANIUM

Singers use music videos in order to promote their music and allows them to advertise themselves so consumers listen to their previous tracks. Corinne Bailey Rae (CBR) released a song called Stop Where You Are. It was written on her website about the song that “sometimes we hold our happiness away from yourself because were waiting for the perfect moment and we say ‘When I get this job, I’ll be happy. When I lose this weight, I will be happy. When I get a partner, I’ll be happy. So I really wanted to write this song, which is about being present, and stopping and ritualising the moment, celebrating it. I love the image of being in darkness and lighting a fire and saying ‘Here we are together. This is life with all its pain, all its agony, all its beauty, all of its joy. This is it, this is what we have, this is the world that we’ve made”. This is the main message of the song and saying that whatever walk of life that people are from, they all deserve the same amount respect and gratitude and we should bring light to those in the darkness. This is portrayed through the use of lighting and editing within the music video to help eliminate the representations that we have of people.

Young teenage girls are represented through the use of lighting and camera shots. 20 seconds into the video it shows a seemingly gender-less/ faceless person in a blue hoodie. The person is to the left of the shot which could show how he/she is not seen as important. They are facing away from the camera which shows her lack of identity which Bailey Rae highlighted as a problem and we should stop ignoring minorities. The shot then has a jump cut to almost force the viewer to notice the vulnerable teenage and represents the teenager as lonely which should be rectified as her face is then shown, thus revealing her gender.  

The characters in the video, are from a range of ethnicities, cultures and backgrounds. Corrine Bailey Rae uses this to promote her as an artist, as the representation of everyone being different is done through the cast and people watching the video could also relate to this as they may have felt different to everyone else due to their ethnicity, culture etc. She promotes herself through this as it makes her seem caring, loving and kind as she helps all the different people to find themselves and cheer up. Using the dark lighting at the beginning then, going to brighter lighting at the end really stands out as darkness often connotes as sadness, whereas once Corrine has walked past them, or two different people come together, it often gets lighter. For example, when the business man goes to talk to the homeless girl, the shot pans round and zooms in as the lighting gets brighter to show how she gets happier.

In conclusion, Corinne Bailey Rae's use of ethnicity, gender, age etc. promotes her as an artist as it shows how she is trying to be an inclusive, friendly artist which is appealing to her target audience. 

Titanium by David Guetta ft Sia

Stop Where You Are- Corinne Bailey Rae

Shelter Presentation

Old Spice Final

ASA and Charity Adverts

Group Essay on Jungle Book Production

Distribution

Disney is the world’s 2^nd largest conglomerate (a combination of two or more corporations) following Comcast who are Disney’s biggest competition at the moment. The company control film makers such as marvel, Pixar, and Walt Disney productions. Distribution is very important part of modern day media as it will have a huge factor on what type of audience and how many people will be available to watch it, for example Disney sell licenses on Netflix and sky. This helps distribute the film around and make everything easy to watch. Distribution is changing the world because people are more likely to go online and watch a film instead of buy it because there are so many options on how to watch it. It’s very important because without it your film wouldn’t sell. As media has changed over the years, distribution has gotten easier, for example we have social media which is a popular choice for adverts and advertising upcoming films. They wouldn’t have had this luxury in the 20^th century which would make it harder to distribute. McDonalds was one of Disney’s sponsors. Disney collaborated with McDonalds and so Disney themed toys were put into happy meals in conjunction to the latest film release from Disney. This advertised Disney’s latest films and encouraged children to want to go and see the film that is coming out. McDonald’s would also benefit as some children will encourage their parents to buy a happy meal purely for the toy inside. Disney distributed their films through posters and billboards, a lot of posters would have been sent around the country to attract everyone. Also they would have shown Disney films in cinemas across the Country as it would have not been on DVD or the internet yet. The new releases of old films bring and invites new audiences together. The film is now the 39th to reach the $900 million milestone.  “The Jungle Book” blew past forecasts in its opening weekend, grossing $103.6 million in the U.S. during April 15-17. Advantages of these are that it means it targets a wider audience.

Conclusion

To conclude it is important to stress the importance of distribution to a conglomerate like Disney. Without effective distribution patterns films could easily underachieve profit wise for example but it must be remembered that distribution cannot be seen in isolation because it can quite easily be linked to the principle of synergy, as one business theorist states ‘industries rely on repetition through use of stars, genres, franchises, repeatable narratives and so on to sell formats to audiences, then industries try to impose scarcity to keep demand high.’ This is very true of Disney who with the original Jungle Book 1967 found himself with limited avenues of distribution – namely TV  and film, thus to keep The Jungle Book characters fresh in the minds of audiences the company created other programmes and ancillary products from 1967  to the early 2000’s to keep alive the idea of the characters so that in the future there could be a potential remake or reboot of the original film, these other programmes included Talespin, a cartoon starring many of the characters from the original film and Jungle Cubs – another cartoon which explored Baloo, Shere Khan and other characters’ lives as children, the aim of these products were to not only to keep audiences entertained but to keep the Jungle Book franchise fresh and active although more importantly , a means by which one media product can promote another media product by the same company, a term called synergy `and one which will only improve with the creation of Disney’s new streaming service in 2019 

Marketing/Circulation

Disney is a conglomerate and one of the largest. A conglomerate is a mixture of two or corporations which come under one main firm. Disneys conglomerate consists of : Disney, ABC, ESPN, Lucas film, marvel. Disney is part of the BIG 6. The Big 6 are an oligopoly. They are the 6 main companies that produce media.

Jon Favreau introduced the film via social media and also introduced it by promoting it at Disney’s Animal Kingdom. They also released three teaser trailers in the lead up to the releasing of the film in cinemas. Disney have steered away from using animation and into more real life films so older audiences would be more interested as they may find animations childish. For example, Disney has done this with Cinderella and Beauty and the Beast. Also with films like Pirates and the Caribbean use more violent themes to attract older audiences.Disney circulated photographs of paired actors with their onscreen characters, ESPN, Snapchat to create a living poster, Kenzo.

The differences with the length of the trailer are that the new one is longer as it has to fill the advert space on tv. Then the atmosphere is strangly different with mood a lot tenser and every thing more viscous and wanting to attract more varied audience. Back in 1967, the ‘old’ jungle book used famous jazz singers to promote the film. This was because the Jazz singers produced the soundtrack in Jungle Book. However, for the new Jungle Book, they used actors to promote because if people saw a famous actor they liked in the trailer, they would most likely go and see the film. Comparing the posters between the two productions of the jungle book you can see better technology to create the posters, making them more realistic and emotive. Also, there are a range of posters created in 2016, where as in 1967 there was only 1 poster of poor quality. The new posters show all the different characters, however, if you put them together in the correct order they all fit together to make one larger poster.In the 1967 film, Walt Disney wanted swinging sixties bands such as the Beatles to play the characters of the vultures which is who they based the characters off of for the 1967 jungle book film. Disney Vault. The "Disney Vault" is the term used by Walt Disney Studios Home Entertainment for its policy of putting many of its most popular home video releases of Walt Disney Animation Studios's animated features on moratorium.The re-release of the Jungle book in 2016 after the 2 previous release help to create the extreme success that has been surrounded the film as Disney itself. The film was also released onto VHS to appeal to the older audience.

Conclusion

To conclude, marketing has obviously changed. You could argue that with its licensing deals with Kenzo and its focus on aggressively targeting a secondary audience to build profits on the back of a family audience who always turn out for Disney films you could argue that Disney have grown smarter and more precise with their planning, however we must also not forget that there are still lots of similarities between the two eras, for example the use of stars and red carpet premieres to promote a film remains in place as does the creation of character posters and trailers as the fundamental basics of  Disney marketing so to me what is  forgotten is that Disney as a conglomerate have always been a master at marketing, it is why they are the number one entertainment conglomerate in the world and  yes some of the practices have changed but the whole reason why there was new version of The Jungle Book in the first place was because of the success of the first film, a success driven by an effective marketing campaign. 

Audience Playlist Research

Looking at the Radio 1 playlist (left) and the breakfast show playlist (right), you can see a huge difference in the top songs. Radio 1 playlist, consists of songs in the top 40 charts, therefore new & popular songs. Whereas, the breakfast shows playlist has a wide range of songs; new, old and classics. 

I think the reason the playlists are so different it because they have to attract to the audience that listen to each show. The breakfast show has a wider range because a more varied audience listen to it, having older songs such as the spice girls will be relatable for young adults as they are songs from their childhood. Whereas Radio 1 just mostly plays the charts as it is for the younger audience. 

You can see the link to both these playlists trying to target the largely under 30 audience as they are the people who are most likely to listen to new and popular songs in the charts as it will be a range of music genres. Also, the breakfast show playlist is new songs but also songs which would be around when the audience would be growing up so they would know all the songs. This targets them as people will enjoy the songs and not want to change the radio station.