Media Assessment Dirt 3B

2B DIRT ASSESSMENT

Daily Mail Recreation Evaluation

MY RECREATION

1) What was the task you were given and who was your target audience?
We were given the task to recreate a Daily Mail front cover for a C1,D,E audience

 2) What research did you undertake and what did you find were some of the typical conventions of a Daily Mail front cover - layout, types of stories, fonts
I researched previous Daily Mail front covers and found one that I followed the layout of in order to get mine as realistic as possible. I noticed in all the front covers that they have a large advert at the top of the page that related to a competition inside the paper to intrigue readers. Each page has a headline that didn't link to the picture that was on the front page and there was multiple stories within the page. Also the headline font was big and bold and filled the page.

3) Which Daily Mail cover did you use as your main source? Insert. What are your observations from this source?

My observations are that the '£10,000 premium bonds' advert is very large and eye-catching due to the colours used. Also the headline only relates to the small written section on the lower left of the cover.
4) Which areas did you find most challenging? 
Finding the right font which complemented the cover and looked realistic was very hard as it is imperative to get it right. Also I found it challenging to line up all of the individual parts of the cover so they were symmetrical and have equal proportion.

 5) What was you initial feedback? What did others say about your production? How successful was do you think it is?
My initial teacher feedback was that on the 'Cheryl' part of the cover, the writing seeped  over the edge so I changed that in order for it to look correct. I was told that the font I had finally chosen was close to the original and that it looked quite realistic.

 6) Identify what went well and with hindsight what you do to improve/do differently.
I think the small articles at the bottom of the screen went well and the article I had written was interesting and inviting. Also once I had gotten the correct font I felt that it brought the whole piece together. I feel as though the advert could be improved as the colour is slightly brighter than the original and some of the wording needs to be a bit bolder.

 7) In the exam you will be analysing newspaper front covers. In producing this cover, are there any areas that you hadn't noticed before? What have you learnt from completing this task?
I noticed that in the majority of the articles, the headline filled the page and that the picture that is included in the article is not what the headline is stating, in most cases. Also, I found out that the cover used multiple different fonts to ensure their newspaper is different to all the other ones.

Assessment 1 feedback

Revive Advert

Evaluation

1) What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand?
The task was designing a sports drink for over 60s. We sold it by showing an entertaining women reflecting on her youth and used upbeat song. The name of the brand was Revive and the tag line was so good which was said throughout the song.
 2) Who did you work with and how did you divide the research, planning, filming and responsibilities?
I worked with Connor, Georgia and Rachel. I filmed the majority of the running shots and Rachel did the underwater ones and dancing ones. We all planned together by making storyboards and rough plans and individually researched other adverts to see how they promoted the product. Connor was the main editor with Georgia and I editing certain parts along the way.

 3) How did you plan your sequence?
We made storyboards, picture and writing, in order to plan effectively.

4) What research and planning did you undertake?
I looked at previous sports drink adverts and analysed how they promoted their product. I made a rough drawing of a drink and annotated it to see how we could advertise it.

5) What was you initial feedback? What did others say about your production? How successful was your sequence?
Our initial feedback was that we needed to make the production more cohesive and add nature sounds. We also got told to add emphasis on the product by changing the brightness/ contrast when the drink is introduced.

 6) Identify what went well and with hindsight what you do to improve/do differently.
In hindsight I would stabilise the shots to make them flow and have the end shot clearer and put more emphasis on the drink.

 7) What have you learnt from completing this task (groups skills, communication, compromise, using your initiative, creative input, production skills, editing etc)
I have learnt that when an idea is put forward we should try it out first because it may make the production better and also when in a group compromise and communication is key in order to have a successful production.

8) Looking ahead, how will this learning be significant when completing your future productions?
Yes it will be significant because I have leant a lot about editing which will benefit me in the future and I have learnt to use my initiative in order for the production to be a successful as it can be.

Advert Remake

Evaluation

1) Who did you work with and how did you manage the task between you?
I was in a group with Josh, Connor and Molly. Connor and Molly were the main editors of the advert. 

2) How did you plan your sequence? What processes did you use?
We planned the sequence by watching the video multiple times to ensure we got the correct timings as well as writing down the script prior to filming to make sure we knew our lines in order for our advert to be the same as the original. We also did over 25 'screengrabs' of every moment the scene changed.

3) What theorists do you think you could apply to your task?

4) What factors did you have to take into account when planning, shooting and editing?
We had to take into account the timings of each of the shot in our shooting and editing to ensure the advert was the same as the original. We also had to make sure the camera angle was the same so when compared to the original advert at the bottom of the screen they would be from the same angle.

5) How successful was your sequence? Please identify what worked well and with hindsight what would you improve/do differently?
I think our sequence was relatively successful, the camera angles and dialogue was done well as well as the editing however we did not complete all the shots therefore that needed to be corrected and in a couple of scenes we weren't as serious therefore the acting could have been better to ensure the advert looked realistic. Also apart from the positioning, the location and surrounding props as well as costume were minimal and could be improved if done again. 

6) What did others say about your production?
People said it was a funny video and was quite entertaining to watch which i felt was good as that is the purpose of the original advert therefore i feel as though we succeeded in that department. 

7) What have you learnt from completing this task?
I have learnt that i need to be able to edit better as a whole so i can help my group with some of the problems we faced and concentrate more on the overall look of the advert ie. mise en scene.

8) Looking ahead, how will this learning be significant when completing your future productions?
This learning will be extremely significant as future productions will be directed and completed much more efficiently due to the strengths and weaknesses being shown therefore we now know the dos and don'ts. 

Radio Industry Emaze

Georgia radio presentation from Great Baddow High School Media

Peer Evaluation
Positives:
-Well prepared
-Interesting visuals
-Good Information
-A lot of interaction on each slide
-A lot of facts
-Well organsied

Even better if:
-More clarification on BBC Radio 1
-Small fonts was hard to read
-Less writing on each slide