Wednesday 16 May 2018
Corinne Bailey Rae Exam Practise
LIST A : CORINNE BAILEY RAE- STOP WHERE YOU ARE
LIST B : DAVID GUETTA - TITANIUM
Singers use music videos in order to promote their music and
allows them to advertise themselves so consumers listen to their previous
tracks. Corinne Bailey Rae (CBR) released a song called Stop Where You Are. It
was written on her website about the song that “sometimes we hold our happiness
away from yourself because were waiting for the perfect moment and we say ‘When
I get this job, I’ll be happy. When I lose this weight, I will be happy. When I
get a partner, I’ll be happy. So I really wanted to write this song, which is
about being present, and stopping and ritualising the moment, celebrating it. I
love the image of being in darkness and lighting a fire and saying ‘Here we are
together. This is life with all its pain, all its agony, all its beauty, all of
its joy. This is it, this is what we have, this is the world that we’ve made”.
This is the main message of the song and saying that whatever walk of life that
people are from, they all deserve the same amount respect and gratitude and we
should bring light to those in the darkness. This is portrayed through the use
of lighting and editing within the music video to help eliminate the
representations that we have of people.
Young teenage girls are represented through the use of
lighting and camera shots. 20 seconds into the video it shows a seemingly gender-less/ faceless person in a blue hoodie. The person is to the left of the
shot which could show how he/she is not seen as important. They are facing away
from the camera which shows her lack of identity which Bailey Rae highlighted
as a problem and we should stop ignoring minorities. The shot then has a jump cut
to almost force the viewer to notice the vulnerable teenage and represents the
teenager as lonely which should be rectified as her face is then shown, thus
revealing her gender.
The characters in the video, are from a range of ethnicities, cultures and backgrounds. Corrine Bailey Rae uses this to promote her as an artist, as the representation of everyone being different is done through the cast and people watching the video could also relate to this as they may have felt different to everyone else due to their ethnicity, culture etc. She promotes herself through this as it makes her seem caring, loving and kind as she helps all the different people to find themselves and cheer up. Using the dark lighting at the beginning then, going to brighter lighting at the end really stands out as darkness often connotes as sadness, whereas once Corrine has walked past them, or two different people come together, it often gets lighter. For example, when the business man goes to talk to the homeless girl, the shot pans round and zooms in as the lighting gets brighter to show how she gets happier.
In conclusion, Corinne Bailey Rae's use of ethnicity, gender, age etc. promotes her as an artist as it shows how she is trying to be an inclusive, friendly artist which is appealing to her target audience.
The characters in the video, are from a range of ethnicities, cultures and backgrounds. Corrine Bailey Rae uses this to promote her as an artist, as the representation of everyone being different is done through the cast and people watching the video could also relate to this as they may have felt different to everyone else due to their ethnicity, culture etc. She promotes herself through this as it makes her seem caring, loving and kind as she helps all the different people to find themselves and cheer up. Using the dark lighting at the beginning then, going to brighter lighting at the end really stands out as darkness often connotes as sadness, whereas once Corrine has walked past them, or two different people come together, it often gets lighter. For example, when the business man goes to talk to the homeless girl, the shot pans round and zooms in as the lighting gets brighter to show how she gets happier.
In conclusion, Corinne Bailey Rae's use of ethnicity, gender, age etc. promotes her as an artist as it shows how she is trying to be an inclusive, friendly artist which is appealing to her target audience.
Wednesday 9 May 2018
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