Tuesday, 26 September 2017
MISE EN SCENE
MISE EN SCENE TASKS
Meanings and emotions conveyed by the images;
Intense atmosphere, serious characters, what the characters are looking at is very intense-like they are trying to figure something out. Dark scene also adds to
Once again an intense atmosphere, characters appear curious and anxious, both interested in what is happening on the other end of the phone, low camera angle looking up showing how characters are potentially important.
Man in middles body language showing importance, war scene therefore contextually would be a loud, dramatic scene.
What does the positioning in the following images reveal about the characters/film?
Divide between characters shows elements of awkwardness and separation. Perhaps divorced couple, settings shows inference of counselling and body language communicates annoyance.
Axe in the middle of the shot shows emphasis and importance, indicating film based around it, perhaps of the crime/horror genre. Axe is a harsh weapon showing intensity in the film.
Image from men in black film, silver colours and different guns showing futuristic feel and sunglasses adds to the authority of the characters.
Dark background puts emphasis on the main character as eyes are drawn to orange parts therefore leading us to the characters. Other characters in the shot show futuristic vibe.
Lighting
A) Brightly lit scene
B) Dark, intense lighting with use of bright spotlight
C) Natural, 'every-day' lighting
D) Bright background but dark shadowing silhouette
E) Dark background but faces lit
F) Light, natural lighting
Lamp= key light
Mirror= filler light
Window= back light
Eye drawn to lamp, lighting emulates eerie atmosphere
Lamp= key light
Person= filler light
Back light.
Two main focal points, one as lamp then second is the man
Door= key light
Above door= filler light
Behind door= back light
Hanging light on left= key light
Lamp in top right=filler light
Window/door= back light
?= key light
light out of shot=filler light
Window=back light
Bringing it all together:
The main character (Robert Downey Jr) is the focus of the shot and not top on and blood running down his face to show the intensity of the scene. The character has a serious expression on his face which also conveys the scenes intensity.
ADVERT EMAZE
Meanings and emotions conveyed by the images;
Intense atmosphere, serious characters, what the characters are looking at is very intense-like they are trying to figure something out. Dark scene also adds to
Once again an intense atmosphere, characters appear curious and anxious, both interested in what is happening on the other end of the phone, low camera angle looking up showing how characters are potentially important.
Man in middles body language showing importance, war scene therefore contextually would be a loud, dramatic scene.
What does the positioning in the following images reveal about the characters/film?
Divide between characters shows elements of awkwardness and separation. Perhaps divorced couple, settings shows inference of counselling and body language communicates annoyance.
Axe in the middle of the shot shows emphasis and importance, indicating film based around it, perhaps of the crime/horror genre. Axe is a harsh weapon showing intensity in the film.
Image from men in black film, silver colours and different guns showing futuristic feel and sunglasses adds to the authority of the characters.
Dark background puts emphasis on the main character as eyes are drawn to orange parts therefore leading us to the characters. Other characters in the shot show futuristic vibe.
Lighting
A) Brightly lit scene
B) Dark, intense lighting with use of bright spotlight
C) Natural, 'every-day' lighting
D) Bright background but dark shadowing silhouette
E) Dark background but faces lit
F) Light, natural lighting
Lamp= key light
Mirror= filler light
Window= back light
Eye drawn to lamp, lighting emulates eerie atmosphere
Lamp= key light
Person= filler light
Back light.
Two main focal points, one as lamp then second is the man
Door= key light
Above door= filler light
Behind door= back light
Hanging light on left= key light
Lamp in top right=filler light
Window/door= back light
?= key light
light out of shot=filler light
Window=back light
Bringing it all together:
The main character (Robert Downey Jr) is the focus of the shot and not top on and blood running down his face to show the intensity of the scene. The character has a serious expression on his face which also conveys the scenes intensity.
ADVERT EMAZE
Premier Practise Edit
This is my Dancing Animals/ James Bond edit. In this I explored different transitions such as cross dissolve and exponential fade to ensure the video flowed and was cohesive. The music I used in the dancing animals video was Grand Master by Will Smith, I cut the video in certain places to make sure that the music could work well with the footage given. In the james bond video, I used the 'bond new theme' as well as the Chris Cornell- you know my name which made the video intense and exciting to watch.
Thursday, 21 September 2017
Reception Theory
Reception Theory- Stuart Hall
Gillette: the best a MAN can get
This is an advertisement made in 1989 promoting a mans razor made by the brand Gillette.
The advert claims that if you use this razor you will become successful, good looking, get married to the best women and have a perfect family. The dominant view would be that all of the promised claims would come true and that they have to buy the razor in order to have them. The negotiated view is that its unlikely that a razor would do what is promised but its probably a good razor so ill still buy it. The oppositional view is that the product advertised is probably awful and the viewer will never buy it.
Gillette: the best a MAN can get
This is an advertisement made in 1989 promoting a mans razor made by the brand Gillette.
The advert claims that if you use this razor you will become successful, good looking, get married to the best women and have a perfect family. The dominant view would be that all of the promised claims would come true and that they have to buy the razor in order to have them. The negotiated view is that its unlikely that a razor would do what is promised but its probably a good razor so ill still buy it. The oppositional view is that the product advertised is probably awful and the viewer will never buy it.
Profiling
Audience- the type of person you want to target.
Demographic Profiling
A Higher Management, Bankers, Lawyers, Doctors
B Middle Management, Teachers, Graphic designers
C1 Office Supervisors, Junior Management, Nurses, Clerical Staff, White collar jobs
C2 Skilled Manual Workers, Plumbers, Builders, Blue Collar jobs
D Semi-skilled, Unskilled Manual Workers
E Unemployed, Students, Pensioners, Casual Workers
Psychographic Profiling
Mainstreamers- Seek security. Tend to be domestic, sentimental, value for money family brands.
Aspirers- Seek status. Materialistic, oriented to image and appearance. Typically younger.
Succeeders- Seek control, Strong goals, confidence, work ethic, organisation. Typically higher management and professionals.
Resigned- Seek survival. Rigid and authoritative values, past and traditional, typically older.
Explorers- Seek discovery. Energy and experiences, value adventure. Typically a younger demographic (students)
Strugglers- Seeks escape. alienated and disorganised. Few resources beyond physical skills. Buys alcohol, junk food, lottery tickets. Typically lower demographic.
Reformers- Seeks enlightenment. Freedom of restrictions and personal growth. Social awareness and independent judgment. Anti-materialistic but aware of good taste.
Strugglers- Seeks escape. alienated and disorganised. Few resources beyond physical skills. Buys alcohol, junk food, lottery tickets. Typically lower demographic.
Reformers- Seeks enlightenment. Freedom of restrictions and personal growth. Social awareness and independent judgment. Anti-materialistic but aware of good taste.
Wednesday, 20 September 2017
Semiotics
Semiotics- the study of signs, also anything that stands for something else.
A cross
Denotation- a cross
Connotation- death, health, religion.
-school setting
-lights
-students
-someone in a wheelchair-> diversity
-different personalities
-2 people in front -> in love
-teachers-> nice male, body language, smile
->red, stern, pulling the plug
-school setting due to uniform
-main character in middle, puts emphasis on him and that he may be special-> the protagonist
-all have serious expressions meaning plot is probably tense
-dark background creates tense atmosphere
-gradient of black fades into white as it his protagonist, putting more emphasis on him
-holding a wand as though its a weapon, leads us to believe it is fantasy
-smoky background, elements of mystery
-body language is tense and looking as though they are ready to fight- supported by the phrase 'the rebellion begins.
Genre: acronyms
DISTINCT
D escribe
I n detail
Setting (location-indoors, outdoors, weather, time of day)
Themes (love, good vs evil, horror, forgiveness)
Icons (significant objects)
Narrative (plot)
Characters
Textual analysis {(camera, editing, sound)}- Mise en Scene
Mise en Scene
Costume
Lighting
Actors
Makeup
Props
Setting
D escribe
I n detail
Setting (location-indoors, outdoors, weather, time of day)
Themes (love, good vs evil, horror, forgiveness)
Icons (significant objects)
Narrative (plot)
Characters
Textual analysis {(camera, editing, sound)}- Mise en Scene
Mise en Scene
Costume
Lighting
Actors
Makeup
Props
Setting
Genre photos
Genre photos
Crime Genre. In this photo we tried to depict a murder scene occurring. We used shadows to create a gloomy atmosphere in this photo and had the camera angle lower down,looking up at the shadow to indicate how we have to look up at the scene just like how the character has to look up at the weapon. The lack of colour is the shot also could indicate the time this photo was taken, perhaps in the 19th century.
Musical genre. In this photo were attempted to create a photo that represented the music genre. We showed the music through the use of the piano and Harriett showing a dancing motion. We aimed to get both the piano playing and dancing in shot to show as much as we could for this photo. The colour and setting shows how it would be set in a modern day society and the clothing worn also shows this.
Crime Genre. In this photo we tried to depict a murder scene occurring. We used shadows to create a gloomy atmosphere in this photo and had the camera angle lower down,looking up at the shadow to indicate how we have to look up at the scene just like how the character has to look up at the weapon. The lack of colour is the shot also could indicate the time this photo was taken, perhaps in the 19th century.
Romance genre. We tried to show the romance genre through facial expressions and the camera angle. The facial expression presented on my face shows an element of surprise as well as love. We made the camera angle from behind the male figure in the shot to show how it is from his point of view as well as put emphasis on the flower being passed to the girl.
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