Thursday 21 September 2017

Reception Theory

Reception Theory- Stuart Hall

Gillette: the best a MAN can get




This is an advertisement made in 1989 promoting a mans razor made by the brand Gillette.
The advert claims that if you use this razor you will become successful, good looking, get married to the best women and have a perfect family. The dominant view would be that all of the promised claims would come true and that they have to buy the razor in order to have them. The negotiated view is that its unlikely that a razor would do what is promised but its probably a good razor so ill still buy it. The oppositional view is that the product advertised is probably awful and the viewer will never buy it.

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